Etsy is swimming with people who can’t wait to spend money. The question is whether or not your store will be the one they find.
“Selling on Etsy is not a difficult process, but many creators or shop owners can overcomplicate it,” says Aviad Faruz, Chief Executive Officer at FARUZO, an Etsy shop that sells personalized jewelry. “The best way to deal with this problem is to pick a niche and go along with it when defining the catalog for your shop. It helps in making things easier in the long run.”
Since going public in 2010, the creator marketplace has exploded with interest from artisans and consumers alike who are wondering how to start an Etsy shop. Etsy had 96 million active users and over seven million Etsy sellers in 2021, according to data compiled by Statista, an analytics company. The platform also produced a whopping $2.3 billion in revenue last year.
Whether you want to build on Etsy for a side hustle or as a small business owner, you can open your own storefront in minutes. Furthermore, it won’t cost you a fortune, and you’ll have potential customers waiting to come and browse your offerings when you launch. We interviewed four current shop owners on how to find success on Etsy; here’s what they had to say.